Are You Linked In?

Are you "LinkedIn" to social media? LinkedIn http://www.linkedin.com/  is a professional business networking website, which launched in May 2003.

Wikipedia states that Linked In has over 50 Million users in more than 200 countries and territories. According to LinkedIn, a new member joins the site every minute. You can learn some of the basics of LinkedIn at http://press.linkedin.com/about. There is an orientation video here which may help you to utilize some of the site's features.

My first exposure to LinkedIn was in 2006. I was invited to connect by Debra Gould, an acquaintance of mine, whom I had met at networking events a few times. I figured it wouldn't hurt, so I set up my profile, and "Voila!" - I was now part of social media and the internet!

Of course, I could say that my financial advisory business and LinkedIn page grew like wildfire from there, but that wouldn't be true. Several months went by before I even added a second connection. It can can a while for the "lights to come on". Even as I look through my contacts today, I counted 21 who have only 1 connection (me), and 87 (including the onesies) who have 10 or less. This tells me that LinkedIn is still a largely untapped resource.

After I finally did add a few more people in 2007, I started looking at LinkedIn as a good resource for networking. I could see some value in the site and started looking for ways to utilize it better. I started to join groups and also looked for companies in the South Bend, IN area that I wanted to build relationships with, especially for 401(k) marketing and employee education. Using LinkedIn gave me a chance to show them my 'online resume'.

Of all the Social Media sites, LinkedIn has been viewed by many as the most professional and businesslike. I know of a few people who have effectively used LinkedIn in their career search. (Maybe THAT should have been referred to in the "State Of The Union" address with the topic of 'Job Creation'.)

Before I digress too far - Here are a few basic ways you can use LinkedIn as an effective marketing tool and networking resource for your business.

* Add People - That seems like a no-brainer, but sometimes we need to figure out how to get started.  Don't be shy. When you get business cards from others at networking events or other places, invite them to
connect. Most cards include an e-mail, which makes it easy. LinkedIn has also done many things to make
the site more user friendly. One of them is "People You May Know", which is a bit similar to Facebook's friend suggestions. If you know them, it is easy to invite and add them as contacts.

In fact, invite your Facebook friends also. You may be surprised at how many of them may view you in a
different light when they see your professional profile on LinkedIn. You can also go through your e-mail contacts and import the list into LinkedIn. This will tell you which of your friends already has a profile here. Again, you will be surprised.

* Enhance Your Profile - LinkedIn should be your online resume. Keep it real, and be yourself, but be your BEST self. Don't just fill in the boxes. Tell others up front what makes you unique and what you can do to help them. Why should they work with you? Do you write a blog? Manage a scout troop? Sing in the church choir? Put those things in your profile, along with previous jobs. You never know what may catch someone's eye and attract them to your business.

* Recommendations - These are your testimonials. Ask people you trust to write one for you. (They may ask for one in return.) My only rule of thumb on giving or receiving is - Make it specific and sincere! The testimonial must mention special skills or services you have performed. "John is a great guy." doesn't cut it. Only sincere, well thought out recommendations will make your profile stand out.

* Join A Group - What topics are you interested in? You can probably find a group that discusses them.
Participate in the discussions by asking and answering questions. Some of my current groups include
Chamber of Commerce of St. Joseph County, Indiana Small Business Development Center, Linking Indiana,
and the Economic Club of Michiana. I have also created 2 of my own, Help My 401(k), and Always Illinois.

A great way to add contacts is to look through the members list. Just click on their profile and send them an invite.

* What Are You Reading? - If you have read something recently which you think others may find interesting, add this to your profile. You may see others also who have read the same book, and that can be common ground for a new connection. If you write a blog on Wordpress, you can also have the blog connected to LinkedIn.

* Search - You can search for people or companies. Are there any companies you'd like to call on, but don't know where to start? Look for them on LinkedIn. More and more companies are on LinkedIn everyday. A company search can tell you everyone who is with that company who has a profile. One word of caution - if the person is no longer with the company, and they aren't an active LinkedIn user, the profile may not be current. But profiles do offer great contact information, including e-mail addresses. The search feature is very easy to use.

I hope these tips help you get started with LinkedIn, or help you utilize the site more effectively.

You can contact me through my website, http://www.helpmy401k.us/. You can also contact me on LinkedIn at http://www.linkedin.com/in/dvoelker, or Twitter at http://www.twitter.com/deanvoelker. I am currently hosting a weekly financial advice program, "Improving Your Financial Health" on Blog Talk Radio at http://www.blogtalkradio.com/401kcoach. Let me know how I may help you!

Raising Arizona - More SOLUTIONS for College Costs

Last time we looked at some solutions for college savings such as a regular savings plan and also working part time during High School.

What if you do those things, but it still isn´t enough to cover college costs? Or perhaps you are getting started late in the game?

Here are some ways to help pay for college even if you haven't saved much. (Besides winning the lottery or robbing a bank.) The first way is actually pretty obvious - although families don´t utilize it as much as they should. Contact the Financial Aid department from your college and make sure you have applied for any and all scholarship money that you have a chance to qualify for. Don´t leave any "free" money on the table.

Going along with this scholarship idea, does Johnny (or Jill) play any sports? Recently, on my Blog Talk Radio program, http://www.blogtalkradio.com/401kCoach/2009/09/02/Improving-Your-Financial-Health
I visited with Charlie Adams, the Senior National Speaker for the National Collegiate Scouting Assocaiation of Chicago. Charlie helps many high school athletes get scholarships to play various sports in college. Normally when I think of athletic scholarships, I would think of football and basketball at large universities.

However, Charlie points out that there are plenty of scholarships given to students who are decent athletes and good students. Colleges offer a wide range of athletic opportunities such as golf, lacrosse, cross country, and rowing. In fact, Charlie´s son Jack earned a scholarship to Millsaps College in Mississippi for cross country.

Charlie also talks about a book, "Athletes Wanted" by Chris Krause. http://www.ncsasports.org/about-ncsa/about-chris-krause The book points out that employers have a growing need to ¨hire quality people for their companies. Recruiters love interviewing candidates who have played collegiate sports. They have learned the value of goal setting, teamwork, time management, and motivation. So if Johnny or Jill have some athletic skills, look into this as an option.

One thing to keep in mind - Johnny and Jill need to keep their grades up. To qualify for scholarships at smaller schools in sports, there is more of an emphasis on the "Student" part of student-athlete. You may contact Charlie Adams at www.stokethefirewithin.com.

What if your child doesn't play sports? Could they be entreprenuers? There are several examples of students who saw a need and figured out a way to fill the need and profit from it. They learn (on their own) valuable skills in sales, marketing, and business management. This would also set them apart from other candidates when its time to leave college and interview for work. Here is an article on "Teen Money Making Ideas". http://teenmoneymakingideas.com/how-college-students-can-make-money-in-the-summer-in-12-of-the-top-home-based-businesses/

If Johnny starts a business and it really takes off, he may find his career in the process. There was once a college student named Bill Gates who actually dropped out of Harvard to focus on his Microsoft business full time. (Of course the reason was that he felt he wasn´t learning anything new about computers.)

If you like this option, you may want to look at books about young men and women who have started successful businesses. A great website for information is http://www.quintcareers.com/college_entrepreneur_resources.html

"OK" you think. "But I´m not Bill Gates or Shaquille O´ Neal.What else can I do?"
There are other ways to learn entrprenuerial skills in organizations which are already established. Looking back on my college years, I had an opportunity to work with the Southwestern Company. www.southwestern.com. Southwestern has been around since 1855. They have a long history of helping college students to earn money for college. Students also learn some valuable lessons in the process - motivation, goal setting, business management, how to sell, and how to deal with all types of people.

Southwestern works with over 3000 students per year in the US and the UK, and the average First Year student earns $2733/mo during the summer months. Like many other opportunities, as a student gains experience, they may become more proficient.
http://www.southwesterninfo.com/FAQ.aspx Please contact Southwestern for more information.

If none of these really work for you, there is one more idea on paying for college, and its also a great one. Talk to a local recruiter about military service. For the student who hasn't yet figured out what they want from college or what they want to do in life (and at 18, who really has it figured out?), the military gives you time to figure things out. Military service also teaches skills such as teamwork, goal setting, perseverance, and time management. And they can help you to pay for school. http://www.military.com/money-for-school/tuition-assistance/army-tuition-assistance

I've met a number of people who have served for 4 years, then went to college with money from the government. As I mentioned in my last article, a 20 year old freshman has a good chance of being more mature than an 18 year old. Wouldn't you agree then that a 22 year old freshman with skills learned in the military would be even more mature and ready to learn? It certainly adds to a resume, and can lead to all types of career choices later.

I hope these have been helpful ideas. None of them involve taking out a loan, and if we can avoid that, we'd all be better off. You can contact me at my website, www.helpmy401k.us or follow me on Twitter at www.twitter.com/deanvoelker. My Blog Talk Radio program airs weekly and the archives may be heard at www.blogtalkradio.com/401kcoach.