Diary of a Wimpy 401(k) - Editing (Part 2)

Well, I am finally done with typesetting and editing on the book, "Help! My 401(k) Has Fallen - And Must Get Up!" . The process of editing reminded me of watching a potter making a clay jar. We've all seen the image of a lump of wet clay on a turntable, spinning while the potter's hands mold the clay into a beautiful jar.

I actually finished writing in March, and have had my mother, my sister, an attorney friend, my compliance department, and several financial authors look at my "lump of clay" and give feedback. Then, when all of that was done, I turned it over to Angela Werner of Hohne-Werner Design. She was able to typeset the book and also offered a few tips of her own. Looking at the first draft she sent me almost felt like I was starting all over with a lump of wet clay again!

I pored through my review copy and made many edits, notes, and wording changes. I was pretty surprised at how many changes I wanted to make. My mother & sister did the same, and both of them caught things I had not. The great news is that now I have a finished "jar". Now we just need to take it to the kiln and bake it. Amazon can take my material, combine it with the book cover - and "Voila!" we have a book!

Tell a friend. Use the promo code "401k" when you order the book, "Help! My 401(k) Has Fallen - And Must Get Up!" and get $4.01 off the cover price. By the way, you can get FREE SHIPPING when you order TWO copies. I will also have the e-book version available, which would save you even more. Just download it directly and enjoy the book!

You can contact me for 401(k) questions or rollovers at my website http://www.helpmy401k.us/. You can also contact or follow me on Linked In or Twitter. My radio program, "Improving Your Financial Health" can be heard on Saturday mornings at 9:00 am on WHME-FM in South Bend and recorded archives can be heard on my website.

Get The Word OUT!

I've been getting a lot of questions about the book, "Help! My 401(k) Has Fallen - And Must Get Up!" The book will be available shortly (end of May) for ordering from Amazon. Since this book was written to help EVERYONE with a 401(k) or 403(b), my biggest concern now is -

How do I make sure that EVERYONE knows about it?

Having a radio program is a real bonus. In fact, on May 29, I am doing a special edition of "Improving Your Financial Health". With so many questions about this unique book, I thought the best way to answer them would be on the air. Be sure to listen to the program Sat. May 29 at 9:00 am on Harvest 103.1 WHME-FM. If you don't live in the South Bend area, or aren't able to listen at that time, no worries. You can still catch the archived recording on my website, www.helpmy401k.us . All previously recorded programs are kept there.

My book website, http://www.my401khasfallen.com/ will also include FAQs and resources which were helpful in writing the book. The new video will be there also, and can currently be seen on You Tube. I will write some more about this, and I've gotten a lot of positive feedback so far on the video.

Most people are thrilled that I didn't strip nude, a la Erykah Badu. (You DON'T want to see this body in the buff!) Although I can't say the same for the pig, who is the main character in the video.

Sooooo, if you want to see a naked piggy bank reading a book, you will like this! (Don't worry the nudity is tastefully done in an 'artsy' way.)

Anything that you can do to help get the word out about the book

"Help! My 401(k) Has Fallen - And Must Get Up!" would be greatly appreciated.

For rolling over a 401(k), or the best rates on tax-free bonds, you can contact me through my website http://www.helpmy401k.us/. You can also follow me on Twitter @deanvoelker or Linked In. 

"Improving Your Financial Health" is a weekly financial advice radio program, which also showcases interesting guests. This program airs Saturday mornings at 9:00 am on WHME-FM in South Bend, IN and on my website.

Diary of a Wimpy 401(k) - Typesetting

One of the things I wasn't looking forward to with my book was typesetting. I am actually not the greatest typist in the world, and Microsoft Word isn't equipped for a clean copy. Typesetting means 'formatting' the words so that all paragraphs and spacing is even, and all graphs look clean and sharp.

When you self-publish, typesetting is one of those things that will make the book look more professional as opposed to just having it printed yourself. "Help! My 401(k) Has Fallen - And Must Get Up!" may sound like a catchy title, but I really want a professional look for it, not a 'wimpy' one. This is an opportunity to establish myself as THE authority on 401(k) plans.

I had about 2 options for this. First, I could have used Create Space, which will also assemble and print the book. Since Create Space is part of Amazon, they will also handle the customer ordering and shipping. They offered to do the typesetting also, and thought they could do it for about $1000 for my 100 page book.

They also told me that because I am using some graphs and tables in the book, I should make the size about 7"x10". Fine with me. I just need to let my graphic artist, Aimee Sims know that.

From reading "The Well-Fed Self Publisher" by Peter Bowerman, he also makes suggestions for firms which he uses to get his books done. Peter seems like a straight shooter, who knows what he is talking about, so I e-mailed a copy to a firm he endorses, Hoehne-Werner Book & Graphic Design.

I have spoken with Angela Werner there, and looked at their work on the website. Angela gave me an estimate of $800. If they are good enough for Peter, they are good enough for me. He suggests cutting costs where possible. Its also important to remember that you get what you pay for. With Hoehne-Werner, I believe it will be the right call. Typesetting is their specialty.

One thing I learned right away - I had wasted a LOT of time putting page numbers with my index. Angela suggested taking the page numbers out. Once the book is typeset, the page numbers could easily change!
"D'OH!" Oh well, I will know that next time.

The whole process should take about a month, so I am hoping to have the book out now by the end of May.

You can contact me for more information on "Help! My 401(k) Has Fallen - And Must Get Up!" at my website, http://www.helpmy401k.us/. Follow me on Linked In or Twitter also. I am currently hosting an advice show, "Improving Your Financial Health" on Blog Talk Radio, which also airs on Harvest 103.1 WHME-FM in South Bend.

Diary of a Wimpy 401(k) - Getting It Printed

Probably the biggest question to answer was "How are we going to print this thing anyway?"


The LAST thing I want or need is to print up a bunch of books and have them sitting in my garage. I also know that most publishers have never heard of me. So I started getting all kinds of advice from different people. Also did you know that if you sell books to a "brick and mortar" bookstore, they will send you the unsold or damaged books back and are entitled to a full refund including shipping costs? Its in the 'fine print' of the contract.

People suggested e-books, or partial e-books, or different print houses. In January, I interviewed a man named Len Fox, author of Recipe Investing, a book which was not unlike mine, in terms of size and content. Len had used a division of Amazon called Create Space. Len had liked it because it was connected to Amazon. They handled the ordering through Amazon.com and could print 1 book orders. Once a month, they would then pay Len his cut from the book orders. Len didn't have to handle any of it. He got a statement once a month with the orders and a paycheck. No hassle, no damaged books, no refunds, no crates in his garage, no shipping. All of it was done there, by Create Space.

Hmmm - that sounds good to me. I was still working on the writing part at the time, so I kept it on the back burner and also continued to get ideas from others. A few weeks ago, I sent a copy to Carlos Frank, another friend of mine. I had interviewed Carlos twice for my financial show, "Improving Your Financial Health". Carlos suggested that I talk with John Rizzo, who worked for....Create Space.

John Rizzo called me last week and after speaking with him, I was convinced that this was the right path for me.

Create Space offers all types of services that will help you to self-publish your book. Self-Publishing allows you much more freedom and can really lower your cost. John was extremely helpful in explaining all of the services offered. There are 2 things I really like about using Create Space.

First, the services are all seperate. If you need them to typeset or edit or promote your book, they will do it OR if you already have someone that you are using, you can do that. You have the choice. When it comes to assembling the book, all I have to do is send them my material and cover design, and they do it. This is also impressive, since my index and resource guide are seperate from the main manuscript.

Secondly, because of their affiliation with Amazon, they will take care of posting your book on Amazon's site and handle customer ordering and shipping for you. Not only is this a real time and money saver, it also prevents the possiblity of having crates of books taking up space in my garage! I am really looking forward to working with John Rizzo, and I would certainly recommend Create Space if you are looking to get a book printed.