Happy 30th Birthday!

Happy 30th Birthday!


Did you know that the 401(k) plan is 30 this year? In 1980, Ted Benna, a Human Resources representative for Johnson & Johnson was asked to put together a new retirement savings plan for the employees there. The plan he devised was based on a new section of the Federal Tax Code, section 401(k).

Section 401(k) allowed corporate employees to direct a portion of their income into a special savings plan for their retirement. There are very similar sections in the code for employees of non-profit organizations - 403(b), and for governement workers - 457(b). Employees were encouraged to do this to create their own savings AND lower their taxable income. For example, if you had a salary of $40,000/year and you were able to put $4000 into your plan, your taxable income automatically drops to $36,000. Savings plans quickly became known as "401(k) plans" from this part of the tax code.

Mr. Benna realized that pensions could not continue effectively. People were living much longer than they did in the 1930's and 1940's. Because people were living longer on average, it created a serious cash flow problem for companies. They simply could not afford to pay retirees for 20 or 30 years. We are also seeing the same problem with Social Security, which is our national 'pension' plan.

What the 401(k) plan did was to shift the responsibility of retirement savings from the employer to the employee. That changed everything!

Once Mr. Benna's new savings plan was in place at Johnson & Johnson, this idea spread like crazy around the country. Companies saw that they could save millions of dollars by eliminating pensions and having workers fund their own retirement. Companies were able to acheive even greater tax savings by making matching contributions on behalf of their employees.

So what does the 401(k) mean to you?
Why do you need one as a corporate worker?

That's simple. No one else (including your employer) will help you to save for your future! For years, financial advisors have thought of retirement income as a three-legged stool - Pension Income, Social Security Income, and income from personal savings.

Well, these days 2 of the 3 legs are broken! If you have no savings, the whole stool is collapsed. For many people I know, the 401(k) at work may be the only real savings they have. Because "life happens", as I have seen on a bumper sticker, it can be very tempting to stop putting money into your 401(k). You may also be tempted because of the doom & gloom we see on the news. Some people have also taken money out which can significantly affect your taxes.
Even after 30 years, the biggest concern with 401(k) plans is that companies don't really do much to inform their employees on how to properly use their 401(k). It's just not enough to have a guy come out twice a year and hand out packets.

Remember, this is your future savings after all! Ask questions. Work out a plan for how much you should save based on your age, income needs, and willingness to take risk.

You need to build a solid 401(k) to give yourself a chance in retirement. Without it, your future vocabulary may include the sentence "Welcome to Walmart."

Those who are unwilling to take risk should listen to what Gen. Douglas Mac Arthur says on the subject. "There is no security on this earth; there is only opportunity."

There is a difference though between taking educated and uneducated risks.

My book, Help! My 401(k) Has Fallen - And Must Get Up! will help with this. In the book, I will share secrets with you about your 401(k) which will let you get more out of the plan. For about the price of a pizza, you can learn about how to get your 401(k) back on its feet. Please contact me at my website, http://www.helpmy401k.us/ for more information and a FREE REPORT, The Five Biggest Problems With 401(k) Plans - And How To Fix Them!

You can follow me on Twitter, Linked In, or Facebook. I also host a radio program, Improving Your Financial Health, on WHME-FM (103.1) in South Bend, IN.

Diary of a Wimpy 401(k) - Editing (Part 2)

Well, I am finally done with typesetting and editing on the book, "Help! My 401(k) Has Fallen - And Must Get Up!" . The process of editing reminded me of watching a potter making a clay jar. We've all seen the image of a lump of wet clay on a turntable, spinning while the potter's hands mold the clay into a beautiful jar.

I actually finished writing in March, and have had my mother, my sister, an attorney friend, my compliance department, and several financial authors look at my "lump of clay" and give feedback. Then, when all of that was done, I turned it over to Angela Werner of Hohne-Werner Design. She was able to typeset the book and also offered a few tips of her own. Looking at the first draft she sent me almost felt like I was starting all over with a lump of wet clay again!

I pored through my review copy and made many edits, notes, and wording changes. I was pretty surprised at how many changes I wanted to make. My mother & sister did the same, and both of them caught things I had not. The great news is that now I have a finished "jar". Now we just need to take it to the kiln and bake it. Amazon can take my material, combine it with the book cover - and "Voila!" we have a book!

Tell a friend. Use the promo code "401k" when you order the book, "Help! My 401(k) Has Fallen - And Must Get Up!" and get $4.01 off the cover price. By the way, you can get FREE SHIPPING when you order TWO copies. I will also have the e-book version available, which would save you even more. Just download it directly and enjoy the book!

You can contact me for 401(k) questions or rollovers at my website http://www.helpmy401k.us/. You can also contact or follow me on Linked In or Twitter. My radio program, "Improving Your Financial Health" can be heard on Saturday mornings at 9:00 am on WHME-FM in South Bend and recorded archives can be heard on my website.

Get The Word OUT!

I've been getting a lot of questions about the book, "Help! My 401(k) Has Fallen - And Must Get Up!" The book will be available shortly (end of May) for ordering from Amazon. Since this book was written to help EVERYONE with a 401(k) or 403(b), my biggest concern now is -

How do I make sure that EVERYONE knows about it?

Having a radio program is a real bonus. In fact, on May 29, I am doing a special edition of "Improving Your Financial Health". With so many questions about this unique book, I thought the best way to answer them would be on the air. Be sure to listen to the program Sat. May 29 at 9:00 am on Harvest 103.1 WHME-FM. If you don't live in the South Bend area, or aren't able to listen at that time, no worries. You can still catch the archived recording on my website, www.helpmy401k.us . All previously recorded programs are kept there.

My book website, http://www.my401khasfallen.com/ will also include FAQs and resources which were helpful in writing the book. The new video will be there also, and can currently be seen on You Tube. I will write some more about this, and I've gotten a lot of positive feedback so far on the video.

Most people are thrilled that I didn't strip nude, a la Erykah Badu. (You DON'T want to see this body in the buff!) Although I can't say the same for the pig, who is the main character in the video.

Sooooo, if you want to see a naked piggy bank reading a book, you will like this! (Don't worry the nudity is tastefully done in an 'artsy' way.)

Anything that you can do to help get the word out about the book

"Help! My 401(k) Has Fallen - And Must Get Up!" would be greatly appreciated.

For rolling over a 401(k), or the best rates on tax-free bonds, you can contact me through my website http://www.helpmy401k.us/. You can also follow me on Twitter @deanvoelker or Linked In. 

"Improving Your Financial Health" is a weekly financial advice radio program, which also showcases interesting guests. This program airs Saturday mornings at 9:00 am on WHME-FM in South Bend, IN and on my website.

You DO Judge A Book By Its Cover

Well, its all coming together now. Here is the final cover design by Aimee Sims for my upcoming book "Help! My 401(k) Has Fallen - And Must Get Up!"
Currently the book is in typesetting and from there will be sent to Create Space. I am very excited about this and look forward to helping people get more from their 401(k) or IRA. Because it focuses on the
401(k), which is the biggest source of savings for many of us, and it is easy to understand - this book is unique.

It should be available to order by the end of May!

If you feel like you need your 401(k) working harder for you, please contact me. You can contact me through my website , Linked In, or on Twitter. I also host an advice program "Improving Your Financial Health" on Blog Talk Radio and on Harvest 103.1 WHME-FM in South Bend.

The book website will be http://www.my401khasfallen.com/.

Diary of a Wimpy 401(k) - Typesetting

One of the things I wasn't looking forward to with my book was typesetting. I am actually not the greatest typist in the world, and Microsoft Word isn't equipped for a clean copy. Typesetting means 'formatting' the words so that all paragraphs and spacing is even, and all graphs look clean and sharp.

When you self-publish, typesetting is one of those things that will make the book look more professional as opposed to just having it printed yourself. "Help! My 401(k) Has Fallen - And Must Get Up!" may sound like a catchy title, but I really want a professional look for it, not a 'wimpy' one. This is an opportunity to establish myself as THE authority on 401(k) plans.

I had about 2 options for this. First, I could have used Create Space, which will also assemble and print the book. Since Create Space is part of Amazon, they will also handle the customer ordering and shipping. They offered to do the typesetting also, and thought they could do it for about $1000 for my 100 page book.

They also told me that because I am using some graphs and tables in the book, I should make the size about 7"x10". Fine with me. I just need to let my graphic artist, Aimee Sims know that.

From reading "The Well-Fed Self Publisher" by Peter Bowerman, he also makes suggestions for firms which he uses to get his books done. Peter seems like a straight shooter, who knows what he is talking about, so I e-mailed a copy to a firm he endorses, Hoehne-Werner Book & Graphic Design.

I have spoken with Angela Werner there, and looked at their work on the website. Angela gave me an estimate of $800. If they are good enough for Peter, they are good enough for me. He suggests cutting costs where possible. Its also important to remember that you get what you pay for. With Hoehne-Werner, I believe it will be the right call. Typesetting is their specialty.

One thing I learned right away - I had wasted a LOT of time putting page numbers with my index. Angela suggested taking the page numbers out. Once the book is typeset, the page numbers could easily change!
"D'OH!" Oh well, I will know that next time.

The whole process should take about a month, so I am hoping to have the book out now by the end of May.

You can contact me for more information on "Help! My 401(k) Has Fallen - And Must Get Up!" at my website, http://www.helpmy401k.us/. Follow me on Linked In or Twitter also. I am currently hosting an advice show, "Improving Your Financial Health" on Blog Talk Radio, which also airs on Harvest 103.1 WHME-FM in South Bend.

Is Your Employer 'Wimpy'? - Part 2

Last week, I shared the first part of my 'adventure' with G.K. (G.K. is for Gate Keeper, a junior officer I encountered during a recent 401(k) review for a local business.) There is certainly a lot of danger in sponsoring a 401(k) plan for your employees when you don't give a s*** about it.

Danger to employees - They aren't getting the most from this company benefit - which affects their future
                                       and their abilty to retire later.
Danger to employer -   By not taking their fiduciary responsibiltity seriously, the company may be open
                                       to potential legal action.

The problem is that there are too many "wimpy" G.K.s out there. I am purposely leaving the name generic, so you may ask yourself "Is this MY company?" People like G.K. are one of the main reasons I wrote the book, "Help! My 401(k) Has Fallen - And Must Get Up!" You need to know what to do if you are stuck in a bad 401(k) plan. You also need to know what to do if your employer is "wimpy".

Anyway, as I mentioned in my post last week, I had asked G.K. my usual review questions and was suprised at her careless attitude towards their plan. She had provided me with a 2008 version of their enrollment kit. This was for me to prepare a report on their mutual funds in terms of performance and expenses.

After seeing this, I was pretty sure what to expect. I knew that I could help this company, but only if I was able to talk to the right people. I asked G.K. to please have the President and Vice President available for our next meeting. She said she would 'try' to do this. I told her how urgent this was. The others MUST be present. At the very least, have ONE of them. She needed to understand that being negligent about the plan was costing them money. Surely the other guys would get that.

We scheduled a follow-up appointment on a time when the Pres. & V.P. were scheduled to be in the office.

How did the funds look? Hmmm......imagine letting your lawn grow for several months without mowing or watering. That should give you a pretty good idea.

There were 59 funds in all! That is already a problem, even if they were all great. Imagine going to a restaurant and being handed a menu with that many entree choices (which happens). What do you do?
How long does it take to decide? If it is that hard in a restaurant, imagine poring over mutual funds.

People want SIMPLE! A good selection for a 401(k) is 15-20 funds which include the best possible ones in each asset class.

One of my resources allows me to measure funds and compare them to their peer group. A Large Company fund is compared to other Large Company funds. Internationals are compared to other internationals. In other words - apples to apples. Funds are measured in terms of performance, management fees, risk, and Morningstar ratings.

The finished report tells us very simply whether the fund passes or fails. Passing funds are printed in GREEN on the report. Failing funds are printed in RED. How is that for SIMPLE?

Guess what? Would you believe that 51 out of 59 funds were in RED?

Well, I burned up my toner cartridge and printed out 3 copies of this "tree-killer" report. That showed the problem clearly enough. Now I needed a solution for the company. We needed to address the glaring issues of monitoring mutual funds regularly and keeping fees low. As an advisor, I would also need to be pro-active in showing employees how to use the plan. As long as the "powers that be" were there, I felt pretty good about being able to serve them.

Another great benefit for the company was that because the plan held more than $1 Million in assets, there is no cost for them to change!

Ask Yourself This: If you could trade in your broken down, smelly, rusted out 1980's gas guzzler for a shiny new car - and the cost to you was ZERO - how long would it take to decide?

Wouldn't you know it though? Even though I had called G.K. the day before to confirm that everyone would be there......when I showed up, they were missing. No President. No Vice President. Only G.K.

She mumbled an "apology" without looking me in the eye, saying that "something had suddenly come up" for the guys and I could just show her my report.

"Something suddenly came up"?  What is this - a 'Brady Bunch' episode?

I showed her my report and pointed out my concerns. When I showed her the mutual funds and that 51 out of 59 were in RED, she started looking for which funds were most common to the plan. Then she looked up HER OWN PLAN to see if HER funds were Green or Red. For a few seconds, I could only stare in disbelief - What kind of MORON is this??

I interrupted the insanity. "Ummm....Aren't we missing the big picture here? Rather than try to pick out individual funds, wouldn't you be concerned that 51 out of 59 are failing? You have a real need for a system to monitor the funds in your plan on a regular basis - which lowers your company liability. Think of it this way - if you have a bunch of bananas in the house, and they've gone brown and soft, what would you do? Would you try to pick out a few good parts? Or would it really be better to replace the bananas?" 

G.K. thought for a bit, and admitted that I may have a point.

Amazing! Was I actually getting through?

Not really. G.K. sat there as I pointed out a few other red flags, then said goodbye. "I'll share this with the others. We'll call you if we're interested."

Let me make this clear. I'm not mocking G.K. and the company because they have a bad 401(k) plan. Also, I know not everyone will work with me as their 401(k) advisor. However, the reason for my anger is that the plan stinks - AND they aren't willing to do anything about it! 

Again - If you could trade in your broken down, smelly, rusted out 1980's gas guzzler for a shiny new car - and the cost to you was ZERO - how long would it take to decide?

There are too many G.K.s out there - Lazy, narrow-minded people who oversee the 401(k) at your company. That's why I wrote this book, "Help! My 401(k) Has Fallen - And Must Get Up!" due out soon. This is to help YOU fight back - AND get more from your 401(k). 

You can contact me at http://www.helpmy401k.us/. I am also at Linked In. You can pick up your free report on my website – "The 5 Biggest Problems With 401(k) Plans – And How to Fix Them".

My weekly financial advice program, Improving Your Financial Health is on Blog Talk Radio and Saturday mornings at WHME-FM.

Is Your Employer 'Wimpy'?

When was the last time you had something happen that really pissed you off - but you were also extremely thankful for it?

First, if you are offended by the word "pissed", I apologize. I use that word to get your attention and it does a much better job of describing my feelings in this case than "angry" or "mad". I was "pissed" because I witnessed some real wimpiness from an employer.

I did a 401(k) plan review for a local small business recently. These reviews are to help employers to look at their retirement savings plans and find places where they can improve. The goal for everyone is to lower their fees, reduce their liability, and provide better education for employees as well. Everyone wins!

So what pissed me off? My contact person at the company ABSOLUTELY DID NOT CARE!! It doesn't bother me if someone doesn't know their 401(k), and wants to learn. It bothers me greatly when you don't give a ****.  She wasn't even the owner, but a rather small-minded, pencil-pushing "Gate Keeper".

Why am I extremely thankful? Simple. This is one of the main reasons I wrote my book "Help! My 401(k) Has Fallen - And Must Get Up!"

There are some wimpy employers out there, and this "Gate Keeper" (I'll refer to her as G.K.) was a vivid example of what's wrong with many 401(k) plans today. She is part of a 3 person 401(k) committee, which also included the company president and V.P. The first part of my review is a questionaire and gathering information about the funds in the plan.

Money Magazine Senior Writer Penelope Wang wrote a recent article "Make the Best of a Bad 401(k)" . She points out that "even the nation's biggest 401(k) plans fall short in some key areas". 

Employers must understand that they have a fiduciary responsibility to their employees. If a retirement plan is offered by the company, it needs to include the best possible mutual funds at the lowest possible cost. Also, employees must be kept well-informed about how the plan works and what the benefits are.

Fiduciary responsibility is not just a "good idea". Its the law, part of the Pension Protection Act of 2006, and recent updates to ERISA (Employee Retirement Income Security Act).  Companies may be exposed to potential lawsuits by not doing their best for their employees.

Let's get back to "G.K." Here are some of the highlights (or lowlights) of her responses to my questions about their plan.

Q: How often does the trustee committee meet to review the plan.
A: We let the advisor take care of that. 

Q: Are all 3 members of your committee aware of the meaning & responsibility of being a 'fiduciary'?
A: Yes. 

Q: Are you also aware of potential personal liability which comes with fiduciary repsonsibility?
A: Well, that's what we have insurance for.

Q: How does your company help the participants in the plan to make informed investment decisions?
A: Information is available on-line and they can call the advisor. 

Q: How often does he meet with your employees?
A: I think once a year. People can call him if they have other questions.

Q: What process do you use for monitoring the mutual funds in the plan for performance and expenses?
A: We rely on the advisor for that.

Q: Do you have a current enrollment kit?
A: (She handed me a packet from 2008 - NO KIDDING, I couldn't make this stuff up!)

Q: Do you have a more current kit?
A: Our advisor needs to get us some new ones. We haven't had any new employees so it hasn't been
     needed.

Q: How are employees kept informed of mutual fund expenses?
A: We rely on the advisor for that.

There is more, but you get the idea. People like G.K. just don't get it. Her small-minded attitude costs her company money. She is also depriving the employees there of their rights to learn more about their benefits and their rights to better investments. (I will talk about this in the next segment. Stay tuned - it gets MUCH WORSE when we review the investments.)

The bad news is that there are plenty of G.K. s out there. If I were an employee at this company, I'd either want a different person in charge of the 401(k) plan or learn what my legal options are. G.K. is a time-bomb.

You can contact me at http://www.helpmy401k.us/ . Pick up your free report on my website – "The 5 Biggest Problems With 401(k) Plans – And How to Fix Them". My new book, "Help! My 401(k) Has Fallen - And Must Get Up!" is due out in April.

My weekly financial advice program, Improving Your Financial Health is on Blog Talk Radio and Saturday mornings at WHME-FM.      

 

Diary of a Wimpy 401(k) - Movie

Well, my daughter wanted to see the "Wimpy Kid" movie yesterday. I know she likes the book series and they are pretty funny so we went.

The movie was pretty funny, a bit different from the book with several new adventures for the Wimpy Kid, Greg Heffley, as he deals with surviving middle school. You really don't want to know about the "cheese touch".

I'm not planning a "movie" for my book "Help! My 401(k) Has Fallen - And Must Get Up!" Although if Bruce Willis' agent will return my calls, I may change my mind. James Gandolfini might be interesting also......
a 'mafia' financial advisor......hmmmmm.

Seriously, don't look for a movie with either of these guys. Although I am still planning a short video clip with Pentavision. I'm supposed to meet with them again this week.When we put up the new website, the video will be there and we can direct orders to the page on Amazon.

I'm also getting more book cover ideas this week, which I hope to be able to post and get feedback.

My other project is to find blogs on 401(k)s and IRAs and post responses to questions. I have several which I know of.

If any readers want to send me links for 401(k) blogs, please contact me.

You can get a copy of a free report on my website – "The 5 Biggest Problems With 401(k) Plans – And How to Fix Them".


You may also contact me on Linked In or Twitter at http://www.twitter.com/deanvoelker. I also host a weekly financial advice program, Improving Your Financial Health on Blog Talk Radio and WHME-FM.

Diary of a Wimpy 401(k) - Wimpy Cost Explanation

When I go to buy something – a new pair of shoes, furniture, or dinner at a restaurant – I want to know exactly what I am paying for. You probably do also, unless your name is Bill Gates. Fee clarity is more important than ever.


Since I have been an advisor in South Bend, I’ve gotten to know a lot of people. I’ve been asked on several occasions to join marketing or networking groups. Recently I was invited to join a group which focused on marketing ideas. The ideas seemed good, and I saw some value in joining the group. I thought it may be a great way to plug the upcoming book as well.

However, this week I decided absolutely not to join this marketing group.

Why not ? The group leader did a poor job of explaining all of the costs involved (wimpy?). I went to 3 different meetings, I was bombarded with marketing information, but never once saw cost explained either verbally or in print. When I finally did find out HOW MUCH, it was quite a lot more than what I was originally told. Whatever credibility he had worked to build was gone.

“No B.S.”?…….Yeah, Riiiiiiiiight. One of my first sales managers told me “A confused prospect never buys.”

What does this have to do with 401(k) plans? Simple. One of the biggest problems with plans now is that fees aren’t clearly explained. Employers don’t know costs, and therefore can’t explain them to employees, who are really picking up the bill. Federal law has made it mandatory that all fees for 401(k) plans are clearly itemized and easy to understand.

If a contractor came to my house and told me he would fix my roof for $10,000, and then due to “unforseen expenses” the tab came to $15,000 or more, I’d be upset. You would be too! By the same token, when I review plans for employers, I want to make sure they know all of the fees in the plan. I have also stumbled onto plans which are badly in need of an update. They are still paying for the plan as a ’small’ business, when in fact they could be saving a lot of money once they have reached certain dollar amounts, or breakpoints.

In my book, “Help! My 401(k) Has Fallen – And Must Get Up!” I use an example of cell phones to explain this.

Why would you still pay for a “1980’s backpack style” cell phone, when newer, better, and cheaper models are available?

As an employer, you need to review your 401(k) plan and update it. Don’t be ‘wimpy’. Make sure you know all the costs and your people do too.

You can also get a copy of a free report on my website – “The 5 Biggest Problems With 401(k) Plans – And How to Fix Them”.

You may also contact me on Linked In at http://www.linkedin.com/in/dvoelker or Twitter at http://www.twitter.com/deanvoelker. I also host a weekly financial advice program, Improving Your Financial Health at http://www.blogtalkradio.com/401kcoach.

Diary of a Wimpy 401(k) - Wimpy Friends

The interesting thing about writing a book - I am learning who my friends are.

One of the things I had wanted was to get testimonials from people from all walks of life. The book was written in simple language with plenty of stories to make it easy for anyone to understand.

We all have a 401(k) or 403(b) - almost all of us anyway. Unless you are self-employed or one of the rare few who still have a pension.  

So about a month ago, I sent requests for testimonials to about 65 people. Some I knew better than others. Some were financial experts who I had interviewed on "Improving Your Financial Health". Some were friends in the financial industry. Some were friends and clients I knew locally, or small business owners. Still others were people who were involved in the project in some way. 

A few were celebs who I didn't know, but I wanted to get a testimonial from them.

In asking for testimonials, I believe that we are all very busy. I am willing to be patient and follow up a few times to get testimonials. These 'blurbs' from others can help to promote the book.

If you have a 401(k) and you aren't happy with it, and you are nervous about the future, you should read this book!

One guy (a writer whom I won't name) turned me down, but was very nice about it. He explained that he gets many similar requests and he simply does not have time to answer them all. He also didn't believe that his testimonial would carry much weight, with him not having a financial background.

Although I was slightly disappointed, I appreciated his sincerity and his prompt response.

I've also had a few of my financial heroes tell me that although they like the book and see its value, they aren't allowed to respond due to compliance constraints. Again, I respect this.

That's one way to do it. Here's the WRONG WAY!

Another previous guest on my program (I won't name her - but I promise she WON'T BE BACK!) had her assistant send this "snooty form letter" remark. "As a policy, our team focuses on content that is being published by a major imprint. We don’t read or consider unsolicited material. Should your book get picked up by a major imprint, please do feel free to reach out to me at that time, and I’ll do my best to get it to (her) for a possible endorsement."


Again, this type of chilly response really alienated me. I've lost a lot of respect for this person and needless to say, she won't be back as a guest on my program.

I am still looking for testimonials. I've gotten several very ones so far. Let me kinow if you'd like a copy of the book for review. If you want to learn more about 401(k)s and think you can write a couple of kind words - contact me and I will gladly send you a copy of the draft.

Here are some of my favorite testimonials so far.

"Unless you plan to work till you drop, the 401(k) is your eventual ticket to freedom. Your plan may have fallen in 2008 and Dean Voelker is just the person to help get it back up." -

Jonathan Chevreau, Financial Post columnist, and author of Findependence Day.

“Dean Voelker does a great job of laying out the case for aggressively pursuing your 401(k). This book presents compelling reasons for getting involved in your future TODAY, rather than tomorrow. Dean’s story telling approach takes the 401(k) from its birth through today in an easy to read and storytelling manner.” - Len Fox, author of Recipe Investing.

“Dean Voelker is a real pro. He reveals some things about the Social Security system and how
401(k)s work that I never knew. This book is short, sweet and to the point. Everyone needs to read it quickly to see if they are doing what they should to get their retirement plans back on track. Thanks, Dean for putting this together for us.” - John S. Cohoat, President of Cohoat Business Growth Advisors, and author of No Thank You, Mr. President.

Go ahead, don't be "wimpy". Contact me today. You can also get a copy of a free report on my website -
"The 5 Biggest Problems With 401(k) Plans - And How to Fix Them"

You may also contact me on Linked In at http://www.linkedin.com/in/dvoelker or Twitter at http://www.twitter.com/deanvoelker. I also host a weekly financial advice program, Improving Your Financial Health at http://www.blogtalkradio.com/401kcoach.







 

Diary of a Wimpy 401(k) - Getting It Printed

Probably the biggest question to answer was "How are we going to print this thing anyway?"


The LAST thing I want or need is to print up a bunch of books and have them sitting in my garage. I also know that most publishers have never heard of me. So I started getting all kinds of advice from different people. Also did you know that if you sell books to a "brick and mortar" bookstore, they will send you the unsold or damaged books back and are entitled to a full refund including shipping costs? Its in the 'fine print' of the contract.

People suggested e-books, or partial e-books, or different print houses. In January, I interviewed a man named Len Fox, author of Recipe Investing, a book which was not unlike mine, in terms of size and content. Len had used a division of Amazon called Create Space. Len had liked it because it was connected to Amazon. They handled the ordering through Amazon.com and could print 1 book orders. Once a month, they would then pay Len his cut from the book orders. Len didn't have to handle any of it. He got a statement once a month with the orders and a paycheck. No hassle, no damaged books, no refunds, no crates in his garage, no shipping. All of it was done there, by Create Space.

Hmmm - that sounds good to me. I was still working on the writing part at the time, so I kept it on the back burner and also continued to get ideas from others. A few weeks ago, I sent a copy to Carlos Frank, another friend of mine. I had interviewed Carlos twice for my financial show, "Improving Your Financial Health". Carlos suggested that I talk with John Rizzo, who worked for....Create Space.

John Rizzo called me last week and after speaking with him, I was convinced that this was the right path for me.

Create Space offers all types of services that will help you to self-publish your book. Self-Publishing allows you much more freedom and can really lower your cost. John was extremely helpful in explaining all of the services offered. There are 2 things I really like about using Create Space.

First, the services are all seperate. If you need them to typeset or edit or promote your book, they will do it OR if you already have someone that you are using, you can do that. You have the choice. When it comes to assembling the book, all I have to do is send them my material and cover design, and they do it. This is also impressive, since my index and resource guide are seperate from the main manuscript.

Secondly, because of their affiliation with Amazon, they will take care of posting your book on Amazon's site and handle customer ordering and shipping for you. Not only is this a real time and money saver, it also prevents the possiblity of having crates of books taking up space in my garage! I am really looking forward to working with John Rizzo, and I would certainly recommend Create Space if you are looking to get a book printed.

Diary of a Wimpy 401(k)

OK, here we go. One of the things I have done so far in the publishing process was to read a book titled "The Well-Fed Self Publisher" by Peter Bowerman. Mr. Bowerman has some very good & practical ideas on why it is better to self publish instead of going through a publisher.

Kudos to my good friend, Nikki Stauffer who recommended the book. Nikki always seems to come through for me when I really need some advice. If her firm was willing to promote the book, I'd hire her in a heartbeat.

Bowerman told several "horror stories" about publishing houses. Most people have a fantasy that they can simply write a book and sell a gazillion copies and then live like John Grisham for the rest of their life. Needless to say, I am pretty grounded in reality. The truth is, many authors have a hard time getting it published. Jack Canfield, author of the "Chicken Soup" books has a favorite word when he was getting multiple rejections - "Next!"  

Anyway, even if you finally do get a publisher to take on your book project, and a promotion agent to write a press release, you will still end of doing the promotion leg work yourself. also, the publisher gets to keep most of the money. He shows examples of authors who wrote books that sell for about $15 and their cut is about .50 per book. Now THAT is wimpy!

According to Bowerman, once they write the press release, the publisher is done. On to the next Stephen King wannabe. There is only one person in the whole world who really cares about making sure that your book is promoted regularly - the author. So if you have to promote it yourself, why not publish it yourself.

The whole reason for this book was that I was meeting many people in this area who really weren't getting the most from their 401(k). Northern Indiana is one of the hardest hit areas for unemployment, and many folks simply cashed it in, in spite of taxes and penalties. Others who didn't cash in stopped contributing to their 401(k) especially if their company stopped matching contributions. There is no doubt in my mind that people need to have a much better understanding of how the 401(k) works.

Someone needs to say - This is your retirement plan. It may also be the only savings you have, so you'd better stop being 'wimpy' about it and start saving.

"Help! My 401(k) Has Fallen - And Must Get Up!" reveals little known secrets about 401(k) plans and IRAs. If you read the book, you will understand them and get more from them.

That's all for today. I really apreciate those who have been reading this, and those who have been supporting me. Also thanks to those who have been listening to "Improving Your Financial Health" on either Blog Talk Radio or WHME-FM.      

Diary of a Wimpy 401(k) - Day One

I haven't blogged much lately for 2 reasons. First, I have spent most of my spare time on my book, which is basically finished, at least the writing part. It is titled, "Help! My 401(k) Has Fallen - And Must Get Up!"

That was the easy part. Now comes the hard part - getting it off of my computer and into book form. Then we need to get it into your hands, and the hands of those who need help with their 401(k).  

Then I had an idea......why not write a diary? I could log the process of getting a book published.

My daughter has really enjoyed the "Diary of a Wimpy Kid" books by Jeff Kinney, which is now being made into a movie. The books really are funny, and bring back a lot of middle school memories. (OK, Jeff - since I just plugged your books, please don't sue me.)

My other inspiration here was from the movie "Julie & Julia". Don't worry, I can't talk like Julia Child, or cook like her. My main culinary feat is chili, and I don't think Ms. Child ever did that!

The movie talked about how the other main character, Julie Powell, wrote a daily blog about Julia Child's cookbook "How to Master the Art of French Cooking".

So, I have decided to chronicle my adventures of getting the book "Help! My 401(k) Has Fallen - And Must Get Up!" into print. Stay tuned, this could get 'wimpy'.
 

Blog Talk Radio - Be Our Guest

I've been a bit busy this week, working on my upcoming book, "Help! My 401(k) Has Fallen - And Must Get Up!" . This is an "everyman's" (and everywoman's) guide to getting more from your 401(k) plan. Most books I have seen on 401(k) plans really are geared more to advisors and financial people, which is what inspired me to write it.

For most of us, the 401(k) is a major source of our savings, and for some it may be the ONLY source of savings. We need to get more out of it if we want to retire someday and have our money last the rest of our lives. I'm very excited to contribute something unique - and hope others find it helpful.

Anyway, I plan on doing more with the blog and hope that my message finds the right people. Last week I wrote about Blog Talk Radio. My experience with Blog Talk Radio has been great. I began using it in July 2009 on the advice of a friend of mine, Brian Seim, a radio veteran.

Although I have made a TON of mistakes (and still do!), I must have done a few things right also. A few weeks ago I began an affiliation with WHME-FM in South Bend (103.1) . We agreed to replay my interviews from Blog Talk Radio as a 30 minute program on Saturday mornings - "Improving Your Financial Health" .

If I had to pick the one factor which has made the show appealing - its the GUESTS! My guests have mostly been financial experts and authors, although some have been very interesting people with great personalities with no financial background at all. Even so, they had something of value to share with listeners and wer a lot of fun to talk with. Some examples would be Ruben Gonzalez, a 4 time Olympian who has written 3 books on staying motivated, or Charlie Adams, who is also a professional speaker and helps High School athletes to get college scholarships. Kristen Harmel who has written 6 novels and has a passion for helping kids with reading, Kay Yasin who overcame personal tragedies to change her life and is now an expert trainer and bodybuilder, and Darin Pritchett who is well known in the South Bend area for his Weekday Sportsbeat show. These and many others are wonderful people and gave fun & interesting interviews. All would all be welcome guests in the future.

Once I committed myself to doing the program, I have always been on the lookout for people who would make great guests . When I find someone I like, I contact them and and tell them about the program and try to schedule a time for them to be on. Always let them know that you are doing this regularly (for me once a week) and tell them names of other guests I've interviewed.

Whatever you choose to do a program about - for business or for fun - I would certainly recommend having interesting guests that fit in with your message. Again, the guests make the show fun. (Who would want to listen to just me for 30 minutes?)

People have often asked me where I find my guests. You can find guests in several places. My main source would be searching the internet for financial blogs or articles I also subscribe to Money and Smart Money magazines and have found great articles there.

Referrals can be a great source also once you tell others what you are doing. My friend, Nikki Stauffer in Ada, MI deserves a special mention. She has referred 2 nationally recognized financial experts and authors to me who are guests. Eric Tyson (author of "Investing for Dummies" and "Personal Finance for Dummies") was one. There aren't many financial advisors out there who can say they have their own "jingle" written by Paul Shaffer of the David Letterman band.  Another is Robert Krakower, who has graciously agreed to be interviewed on March 23. His new book is titled "Redefining Retirement for a New Generation".

By the way, Nikki Stauffer has a great weekly show of her own, "Gather Round the Table" .  She has also done pretty well with guests, including Megyn Price (Rules of Engagement), Maria Canals-Barrera (Wizards of Waverly Place), and Mayim Bialik (Blossom), among others. This program promotes the importance of family values by eating meals together, and Nikki's guests normally share one of their favorite recipes. Check out her site and archived interviews at http://www.gatherroundthetable.com/. 

I also need to thank Erica Sandberg one of my early guests, and author of "Expecting Money", for her referral of a colleague of hers, Sally Herigstad, CPA, and author of "Help! I Can't Pay My Bills!". Both ladies were wonderful guests and I look to have them on Blog Talk Radio again.

Pam Batcho of Express Pros, also has been a great referral source. She referred Ruben Gonzalez, whom I mentioned earlier and also her boss, Norm Robertson, owner of the local Express Pros branch.

Sometimes, it pays to be persistant. Anya Kamenetz was a young lady I had really admired from reading her first book, "Generation Debt" a few years ago. It highlights the challenges of being young today, especially with the high costs of college and student loans. Anya was nominated for a Pulitzer Prize for her efforts.
She is also a nationally recognized speaker, and has appeared on college campuses nationwide.

I knew Anya would make a great guest, and tried to e-mail her (4 times over 6 weeks) with no reply. Finally one day out of the blue, I got a very kind note from her. She apologized that she had been out of town and wasn't getting her e-mails. She also sent me her personal e-mail and agreed to an interview. The interview went great and it was quite an honor for me.  

Whoever the guest is, I really try to be respectful of their time. I really want to make sure the experience goes well for them - I may want to have them back sometime, or want their help with a project.

Before doing a program, I send the guest specific instructions confirming the date and time and Call-In phone number. Since some of my guests live in different parts of the country, I also make sure I note EST - and whatever time it may be for them. 1:00 pm here is 10:00 am in California. That may seem like a small thing, but trust me - its important!

Another habit of mine is to send the guest a list of questions personally tailored to them. Some guests have even suggested questions that the like to be asked. By reviewing their website or reading their books, it has helped me quite a bit to learn about them. It helps the interview to go more smoothly.

My objective is to build them up as an expert which (I hope) makes me look like a good guy as well. Speaking of building up, its also very important to use a proper introduction. A good introduction should be at least 3 sentences, highlighting their achievements. You are telling your listeners why you chose this person to be on your show and why their advice will be valuable to them.

One last point on guests - You can't say "Thank You" enough. I always thank them at the end of the program and give them a chance to give contact information and promote their book or services . After the show, I also send an e-mail thanking them for their time once more.

Blog Talk Radio has been a great venue for me. I plan on writing one more article about Blog Talk Radio, which includes tips and techniques. You can contact me through my website, http://www.helpmy401k.us/ and
through Linked In or Twitter.

There is a Free Report now available through my website, "The 5 Biggest Problems With 401(k)s - And How To Fix Them". Please contact me to receive your free copy. This is a sample of my upcoming book, "Help! My 401(k) Has Fallen - And Must Get Up!"